Overdoing Martyrdom

01.29.08 | 5 Comments | Filed Under Commentary, Indian Politics, Media Watch

I was surprised to read this about the People’s Paper considering what others and I have written about it.

But the news is not as good for the country’s boldest English-language news magazine, Tehelka. The crusading independent weekly is struggling to expand and take a bigger slice of a highly competitive print market.

Like many anti-establishment publications around the world, Tehelka has garnered only lukewarm support from advertisers and relative disinterest from readers more interested in upbeat news.

Tehelka, which means "sensational" in Hindi, has lived up to its name with hard-hitting investigations that have often used undercover cameras to confront officials and expose corruption. Its crusading reports also focus on the downtrodden of India.

Via Barbar Indians, we learn how Tehelka hobnobbed with the rich and the powerful and those that matter politically. What gives? Is this somehow an ugly offshoot of Tehelka’s Gujarat "expose" that bombed mightily in Modi’s favour that an angry Congress party cut off this dishrag’s supply lines?

In the end, I think the yellow paper’s own zeal towards achieving fast-track martyrdom is responsible for the mess it is in. You can play victim and keep publishing "underdog" stories and gutsy anti-establishment pieces for only so long. But the IHT article opines it is because

"Psychologically, Indians are on such a high with the economy booming," Dharker, the media critic, said. They are in no mood to hear bad news. And that’s what Tehelka offers."

Tehelka is bad news.

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